AAA Hudson Valley
Adirondack Health
AJ Signs
Alaant Workforce Solutions
Albany College of Pharmacy
Albany County Airport Authority Albany Diocesan Cemeteries
Albany Housing Authority
Albany NanoTech
Albany Port District Commission
Albany Pro Musica Albany Public Library
Albany Symphony
Albright College
Aquatic Development Group
Archdiocese of New York Drug Abuse Program (ADAPP) Arsenal Business and Technology Partnership
Beekman 1802
Bodywork Professionals
Bohler Engineering
Capital Communications Federal Credit Union Capital Region Chamber
Capitalize Albany Corporation
Capital District Transportation Authority (CDTA)
Center for Disability Services
Center for Economic Growth (CEG) Clarkson University
Clover Pond Vineyards
College of Saint Rose
Commercial Investigations, LLC
Complete Network Support (CNS) Cool Insuring
CVD Equipment Corporation
Daily Gazette
Discover Schenectady
Drue Sanders Custom Jewelers
First NY Federal Credit Union Friends of Schroon Lake Library
Glen at Hiland Meadows
Gore Mountain
GreyCastle Security
Guilderland Public Library Harriman Campus
Health Care Association of NYS (HANYS)
Hinman Straub
Hudson Valley Community College
Integra Optics Integrated Tissue Dynamics (INTiDYN)
Iroquois Health Network
Jacob Verchereau, Esq.
John W Danforth Company Kivort Steel
Krackeler Scientific
March of Dimes
Marcy Nanocenter
Maria College
Melzingah Tap House
Mental Health Association of NYS (MHANYS) Million Air
MJK Strategies, LLC
Mohawk Lifts
Mohawk Valley EDGE
MTI Microfuel Cells, Inc
Nathan Littauer Hospital New York Council on Problem Gambling
New York Credit Union Association
New York Municipal Insurance Reciprocal (NYMIR) New York Solar Energy Industries Association
New York State Broadcasters Association
New York State Dental Association (NYSDA) New York State Economic Development Council (NYSEDC)
Noble and Greenough School
Northeast Health
Orlo School of Hair Design Pharmaceutical Research and Manufacturers of America (PhRMA)
Plug Power
Polyset Company
Re4orm Architecture
Rensselaer County IDA Rensselaer County Pandemic Response
Rensselaer Polytechnic Institute
Rosenblum Companies
Russell Sage College
Samaritan Hospital Saratoga County Prosperity Partnership
Saratoga Economic Development Corporation
Shaker Pointe at Carondolet
Siena College Solid Sealing Technology
Specialty Silicone Products Inc.
Stainless Design Concepts
Stragility, LLC
System Dynamics Society
Taconic Plastics Tech Valley Game Space
The Community Foundation for the Greater Capital Region
The Graduate School, University at Albany The Nature Conservancy
Trustco Bank
United Memorial Medical Center
University at Albany, SUNY
UW Marx
Workforce Development Institute (WDI)
Working Pictures

Russell Sage College

With a new name and market position, Russell Sage College needed an identity embodying its legacy and unifying its two campuses. The solution was a clean, modern, and fluid letter mark that used two colors to equally represent each location and highlight the Hudson River that runs between them.

The Russell Sage College rebrand wasn’t only about its visual identity; positioning and messaging also needed to be addressed. The school needed room for growth in addition to managing its numerous audiences. Adding in the fact that they were eliminating the women’s college but naming the entire institution after what had been the women’s college name, other groups needed to be informed as to why this change had been made and how it would affect them.

Additionally, Paul’s team at tyny co. developed messaging to reflect the College’s new strategic direction. Prospective students were introduced to these new elements through streamlined undergraduate and graduate viewbooks.

The successful rebrand sparked the drive to become a fully coed institution, delivering increased enrollment, reducing the debt burden, and lifting the College’s credit rating.