What's the Hook?

As a marketing professional with more than 35 years of experience, I know how to move business forward. Having worked at multiple agencies—and running one of my own—I understand the importance of solid strategy, smart creative, and thorough measurement. I deliver all three.

“I don’t know everything. But I know the people who do.”

When you work with Hook, you get the team and action plan best suited to your specific needs. Because I partner with a large network of marketing professionals, I know who is capable of bringing you the best results based on your project’s scope, situation, and goals. This scaled approach increases productivity and reduces budget bloat.

From project work to fractional engagements, Hook provides the team with the knowhow and answers to deliver what you need.

Looking to take your business to new heights? It’s time to go beyond the basics and explore advanced networking and business development techniques that can elevate your brand. In today’s competitive marketing landscape it is imperative to have a strong network to set yourself up for success. Networking goes beyond making connections; it's about building relationships, leveraging collaborations, and tapping into resources that can propel your business forward.

Our aim is to help you unlock the full potential of networking and harness its power to grow your business or organization. So, if you’re ready to go beyond the basics and achieve greater success, we can help take your networking efforts to the next level. Over the years, we have made valuable introductions for companies, associations, and individuals. Whether it’s through board or committee work, on LinkedIn, or the networking group Our Hour that we created at the beginning of the lockdown, we have hundreds of knowledgeable contacts that are within our network that I can leverage to help your business grow and thrive. 

Ever have one of those you-know-what-would-be-a-good-idea moments? Me, too. And many times I turn them into reality. Like Our Hour, my weekly community building and networking events. Or the Connectors Club, an interview series with the region’s top networkers. And the long-running MARCOM Awards, a regional award collaboration between the American Marketing Association and Public Relations Society of America.

Every realized idea is an opportunity for people in the Capital Region—and beyond— to expand their own networks, meeting individuals that can help them further their personal and business goals.