Working with FuzeHub as a client for almost the life of the organization afforded them a creative advantage for video, animation, and digital marketing campaigns for their initiatives and events. In the summer of 2020, despite the pandemic and its repercussions across a lot of business and activity, FuzeHub was in a situation where it needed management-level support for its marketing program.
As a client of three previous agencies, transitioning to a consultant role as the Marketing Manager was seamless. The FuzeHub engagement is more of a “fractional CMO” arrangement than a typical agency relationship, as my role has me managing a team of marketing professionals to help promote the services we offer to small- and medium-sized manufacturers and tech companies across the Empire State.
Our team develops and publishes content, including blogs, podcasts, and reports for the manufacturing community, and presents several expos and forums from Buffalo to Long Island, culminating with the New York State Innovation Summit that brings together 100s of manufacturers, state assets, economic developers, venture capitalists, and support service companies to celebrate the brilliant minds and ideas from all corners of New York.